Tuesday, December 3, 2024

Play It Loud! How Toronto Got Soul premieres at Hot Docs Theatre Dec. 4th

Trailblazing Toronto soul great Jay Douglas tells his story in Play It Loud! screening at Hot Docs Theatre on December 4th & 7th.


Here's the scoop...

It’s official! PLAY IT LOUD! How Toronto Got Soul is having its WORLD PREMIERE at the Hot Docs Theatre, 506 Bloor St W., on December 4th at 6:30 p.m. (now sold out), with a second screening on December 7th at 8:00 p.m.

Tickets for the December 7th show are available right here: https://hotdocs.ca/whats-on/films/ds-play-it-loud

Play it Loud! – How Toronto Got Soul is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture. The film reveals a social and cultural migration that made Canada a mecca for Jamaican music, recognized around the world, but little heralded at home. We tell This story is told through the life, music, struggles and triumphs of beloved Jamaican Canadian singer Jay Douglas. Born as Clive Pinnock, in rural Jamaica to a single mother, Douglas began performing professionally at 17 and has never stopped. Today, nearly sixty 60 years later, he’s more popular than ever.

Douglas’ life mirrors the emergence of Jamaican popular music, both in its birthplace, and his adopted country. He’s a witness and participant to the birth of ska and reggae, the Jamaican diaspora in the UK and Canada, and the emergence of a uniquely Canadian Black music culture. Through Jay’s personal story, the film will tell an important and largely unknown tale of cultural transformation.

The Wednesday, December 4 screening will be followed by a Q&A with director Graeme Mathieson, musician Jay Douglas and producer Andrew Munger. The Saturday, December 7 screening will be followed by a Q&A with director Graeme Mathieson and Everton "Pablo" Paul, featured in the film. Both sessions will be moderated by Heather Haynes, Hot Docs' Director of Programming. Watch the trailer below. 

Find out more about the film and upcoming screenings at: https://www.playitlouddoc.com/


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