It's difficult to say what's more remarkable about the concept – the fact that something so innocuous as a fruity beverage has become a cultural signifyer for a horrifying grand-scale human tragedy or that capitalizing on such deeply troubling events in recent history to help sell a product is now considered to be an effective marketing strategy.
Whether the striking design of the Jonestown disc has a positive or negative consumer impact is something for the bean-counters to fret about. D-Sisive's never been overly concerned about how his twisted sense of humour is perceived any more than his sales numbers. Heck, he's giving away the album for free right here.
The surprisingly quick follow-up to his critically acclaimed Let The Children Die album, Jonestown is a welcome return to more of the punchline-style approach upon which our battle-ready boyo established his rep on the T.O. hip-hop scene. Way back in the 90s, before the whole mask thing, D-Sisive was masquerading as a gangly goofus in glasses that sucka MCs quickly learned not to test, especially if their girlfriend and/or crew happened to be watching in the audience.
While the 12-track album ain't all fun 'n' games, D-Sisive's fond reminiscence that is 1974 suggests the passing of his father still weighs heavy on his mind, he still packs in enough clever word-play wallop throughout Jonestown to shake off the unfortunate "emo-rapper" tag.
On point production from Marco Polo, Muneshine, MoSS, Anonymous Twist, Murr, Shinogo, 9th Uno and The Dirty Sample should help turn some headz and the kooky cameo from his electro-billy homeboy Slim Twig on Around The World is definitely good for a larf, much like the non-reference to Jeff Goldblum in They Got Guns. Yeah, it's dope.
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