Friday, October 22, 2010
Sure, Sony's "back to mono" campaign might seem like a crazy scheme, particularly after touting the advantage of wider frequency and dynamic range which comes with the high-resolution Super Audio technology that Sony helped develop. And then there's the unfortunate fact that, unlike Beatles releases of the era where sometimes mono and stereo versions can vary significantly, alternate takes weren't used for Bob Dylan's mono versions.
But even though The Original Mono Recordings may appear to be a product nobody needs, that hasn't stopped Sony from selling eight Our Lady Peace albums along with two "best of" collections. Also, there's nothing quite like the promise of huge holiday gift-giving season profits to inspire real marketing creativity. Sony Legacy's clever retro-style promotional clip may not shift many units but it's at least entertaining.